About Us

Associated Sales and Leasing has been a proud part of the Central Wisconsin community for over 30 years.  It seems like just yesterday we were renovating an old gas station, young, excited and scared to death. No doubt we were the new kids on the block.

As it turns out youth and big dreams somehow soften the enormity of your chances for success. What was so crystal clear to us was the need for a dealership that does things differently. And for the last 30 years that is exactly what we have done.

We are not your ordinary used car dealership.  Our business model for Associated Sales and Leasing is actually pretty simple:

  1. Start with stocking the cleanest, low mileage vehicles available on the market.
  2. Hand pick every vehicle, bring it home, and put it through a 150 point safety inspection.
  3. Send every vehicle through a state of the art Detail Center where it would be meticulously cleaned from top to bottom.
  4. Insure that our showroom met the expectations of every guest: spotless, friendly, and professional looking – a true reflection of the pride we take in our business. This gives our guests the opportunity to walk in and find our relaxed atmosphere comforting, not intimidating.
  5. Lastly, spend time with each guest, learn about their families, personalize the process and in the end, start a long term relationship.

We knew that most dealerships could attempt to provide the same sales experience, but we felt that service after the sale was going to separates average dealerships, from great dealerships. And this is truly where we shine!

Why are we different than other dealerships?

Because our guests become our friends, and we treat our friends like family!

After 28 years we have seen many changes within our industry, we have had the opportunity to build a new facility, and we have expanded our service department.  One thing that has not changed is the business model we committed to 30 years ago, and our promise to you is that we will never lose sight of our business model.

Meet our staff:

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